Do you make choices of your own free will, or are you being nudged along by an unseen force to comply? The Government, Retail and Medical professions, amongst many other industries employ strategies to shape your behaviour. Nudge theory is the science behind subtly leading people to the ‘right’ decision. It works on the principle that small actions can have a substantial impact on the way people behave. For organisations wanting to drive positive behaviour change, it’s a handy concept to know about. Nudge theory is also concerned with the design of choices, which influences the decisions we make. Nudge theory … Continue reading Are you being nudged?